Free audit
All servicesOverview of areas, timelines and prices
Areas
Sales & controlSales team, analytics, AI-powered QAHR teamPeople assessment, incentives, onboardingLeads & marketingAdvertising paid per qualified leadPartner channelA sales channel with no ad budgetProduct presentation3D visualization and sales toolsSocial mediaTurnkey Instagram, TikTok, YouTubeWebsiteA website that sells, plus SEO
Home / Cases

Numbers,
not promises

Clients: where they started and where they got to.

Projects

Five stories
of growth

Each case: the starting point, what we did and the result in money.

Developer

Auroom (entering the Asian market)

$5M

Real estate sold in the first 2 months. Conversion from technical to qualified lead +30%, from qualified lead to deal 3×.

Before

  • A new developer entering the Asian market
  • Minimal results in the first six months: just one deposit
  • Meanwhile $15,000 a month goes into paid traffic

What we did

  • Rebuilt the sales department, hired staff from scratch
  • Added a qualification team: scripts, procedures, lead categorization
  • Audited current traffic contractors and brought in new ones
  • Built onboarding for new employees from scratch
  • KPIs for every key role, tied to business results
AlexanderMarketing Director, Auroom

By the end of that same season, we had sold $4 million worth of property in total…

Five months into the season, the team had secured just one deposit. That was the starting point when Artem joined AUROOM.

I’m wary of consultants: usually it’s an audit, a hundred-page strategy and “you take it from here.” Artem works differently — he got his hands into the process. He rebuilt our sales function with us: set up a qualification department, brought order to the CRM — stages, deadlines for each, procedures — joined calls with brokers himself and went through deals, fine-tuned the scripts, and put our contractors under call-quality control.

By the end of that same season, we had sold $4 million worth of property in total. Not all of it was Artem’s magic — the whole team was working. But he is the one who built the system in which that work started turning into money. And the system stayed with us instead of leaving with the consultant.

If you need someone who won’t just tell you how it should be done but will do it with you — I recommend him. A bonus: he’s easy to work with. He speaks plainly, listens, and keeps his word.

Developer (NDA)

A top-20 developer in Dubai

+20%

The average deal grew by 20% with no drop in sales; repeat-purchase LTV x2. 80+ brokers instead of ~20–30.

Before

  • ~20–30 brokers on staff
  • No unified onboarding and training system
  • No quality control department
  • No customer service as a separate function

What we did

  • Built an onboarding academy and regular hiring
  • 7+ sales teams by language group: English, French, German, Spanish, Polish and others
  • Automated quality control and AI-powered first line
  • Customer service and a personal account for B2B agents built from scratch
International agency

Alesinvest

×4Paid down payments1 → 4
×5Reservations1 → 5
×2Second Zooms16 → 33
+29%Leads reached246 → 318 with 7% fewer leads
×4

Paid down payments in 3 months. Growth came not from more leads but from the system: qualification, cycle speed and product.

Before

  • Sales plans regularly missed
  • No focus: they sold in 6+ markets at once
  • No sales for half a year
  • The partner channel was not set up as a lead flow
  • Only a third of leads were ever reached
  • 3 months: 1 reservation and 1 paid down payment

What we did

  • Rebuilt the funnel: every stage has an owner. Brokers sell, while the qualifier, product team and lawyers handle the rest
  • Introduced A/B/C lead categories and time-zone-aware distribution; the qualifier brings back clients who went silent
  • Set sales standards: a SPIN question playbook, a two-part sales structure, meeting rules “3 projects, 1 country, the client talks 70%”
  • Brought discipline to the CRM: first contact within 60 minutes, next Zoom within 2 days, every Zoom recorded
  • Focused the company on 3 markets instead of 100+ destinations: Phuket, the Maldives, Mexico. Packaged the projects with financial models and a yield comparison table
  • Launched Phuket resale: 55+ properties from owners, distressed deals with an investment model
  • Ran a webinar for about 40 participants, shot ad videos, brought in a new social media team
  • Gave brokers closing tools: Artem personally joins stalled deals (2 reservations already), developer special terms and a 30/70 payment plan
  • Strengthened the team: +2 top brokers, a third lawyer, coaching sessions and Zoom call reviews
  • Created a partner channel
  • Introduced quality control
KarinaDeputy CEO, Alesinvest

…in two months of working together we reached numbers we couldn’t achieve in six months with our in-house heads of sales…

“I had stopped believing in consultants until I met Artem”

In my years in senior roles I have seen plenty of hired experts. Most of the time it ended in disappointment: beautiful presentations, an audit, a 100-page strategy, and then a standstill at the implementation stage. Lots of theory, zero benefit.

When Artem was invited to our company, I was honestly on edge. Before agreeing, I collected references from companies where he had already worked. The reviews were so glowing that they seemed too good to be true. I was ready for it all to be “bought”.

But within two weeks I realised how wrong I had been.

Artem is not just a theorist who tells you what to do and how. He does it. He got into every process: trained the managers himself, met clients and partners, fine-tuned scripts and presentations, improved the product and ran webinars. On top of that, he brought strong new people into the team, including a lawyer and great salespeople.

The result speaks for itself: in two months of working together we reached numbers we couldn’t achieve in six months with our in-house heads of sales. Not every action has turned into money yet because of the long deal cycle, but we are very close.

Now I understand why other companies spoke about him so enthusiastically. I saw it for myself.

If you’re tired of useless advisers and need a practitioner who brings real sales and real money, I wholeheartedly recommend Artem. On top of that, he is incredibly easy and pleasant to work with.

B2B

A document management company in Europe

×2

Conversion doubled after just one month of working together.

Before

  • Managers don't keep the CRM up to date
  • Lead conversion below 1%
  • Managers do everything: ads, sales, support
  • Motivation doesn't affect results
  • No planning, decisions on gut feeling
  • The market became more competitive, and performance declined

What we did

  • Set up a dedicated lead qualification team, freeing up the sales team
  • Redesigned the incentive scheme to better align it with the business’s goals
  • Hired a B2B manager to expand the product line
  • Built reporting that shows the current picture, team workload and deal pipeline potential for the coming month
  • Fully automated the finance function
Agency

Legion Real Estate (Asia)

×2

Turnover grew from ~$2–3M to $6–7M a month.

Before

  • Every broker sold in their own style: there was no single sales structure
  • There was no department dedicated to the product
  • Sold only to a CIS audience
  • No partner channel

What we did

  • Built a sales department structure with benchmark client handling from first contact to closing
  • Worked out an objection bank for different types of clients
  • Created a partner channel
  • Refined the motivation system to fit each client avatar
  • Launched a consulting line that brings new developers to market
  • Launched an international line
  • Launched an in-house product department
Alexander GulyaevOwner/CEO Legion real estate

He pulled one of our loss-making sales departments up to the top…

Artem joined the company as a broker and grew to Commercial Director.

He was highly effective.

He pulled one of our loss-making sales departments up to the top.

I believe Artem has solid expertise in building sales and driving projects to results.

I’m grateful for our experience working together.

A worked example based on a real client project

What it means
in financial terms

The developer sells properties at an average price of $125,000. The company currently closes around 25 deals a month and spends $12,000 on advertising. Let’s look at how optimizing its existing lead flow could improve those results.

Today

Current lead flow, with no changes

25 deals a month
Deals per month25current conversion
Cost per deal$480ad budget / deals
Ad budget$12,000per month
Additional revenue$0per year
After implementation+50% conversion

the target once all sales blocks are implemented

37 deals a month · same lead flow
Deals per month37+12 deals a month
Cost per deal$320on the same ad budget
Ad budget$12,000budget stays flat
Additional revenue+$18.7Mper year · sample calculation
01

+20% conversion

the minimum effect of qualification, training and quality control · +5 deals a month

+$7.5M / year
02

+50% conversion

the target once all sales blocks are implemented · +12 deals a month

+$18.7M / year
03

Cost per deal

on the same ad budget: the budget stays flat, the number of deals grows

$480 → $320

We’ll run the numbers for your business at the free audit.